Sponsoring floral art
In everything we do, we think of the florists. How can we help them excel? Stay ahead of the competition? Continue to enjoy their craft? We believe this is achieved by creating unique, high-quality flowers with a good story. We are proud to contribute to this championship as one of the main sponsors for this floral feast. The creativity, drive, and commitment at these competitions are truly remarkable.
Mark August 28 - 31 in your calendar. This is an event you don't want to miss.
I want to be there!
The Royal VBW, in collaboration with the international florists' organisation Florint, has been working on this event for four years. And now it's nearly here!
The World Forum in The Hague provides the perfect setting for this competition, featuring a spectacular multi-day program full of workshops, demonstrations, competition and a dazzling show by European champion Hanneke Frankema.
Floral professionals from all over the world will attend; it promises to be an extraordinary event.
Program
THURSDAY 28 AUGUST 2025
- 2 World Cup Tasks
Demonstrations and workshops by world leading floral arrangers from Floral Fundamentals
Exhibitors market
Lots of floral creations (exhibition)
FRIDAY 29 AUGUST 2025
- 2 World Cup Tasks
Demonstrations and workshops by world leading floral arrangers from Floral Fundamentals
Exhibitors market
Lots of floral creations (exhibition)
SATURDAY 30 AUGUST 2025
- 1 World Cup Task + 1 World Cup Task on stage (final)
Demonstrations and workshops by world leading floral arrangers from Floral Fundamentals
Exhibitors market
Lots of floral creations (exhibition)
Walking-dinner
(Floral) theatre program featuring a spectacular show from Europa Cup 2022 by Hanneke Frankema
Prize ceremony
Afterparty
SUNDAY 31 AUGUST 2025
- Consumer day
Demonstrations and workshops by Dutch floral arrangers
Lots of floral creations (exhibition) including World Cup floral arrangements