Sponsoring floral art
In everything we do, we think of the florists. How can we help them excel? Stay ahead of the competition? Continue to enjoy their craft? We believe this is achieved by creating unique, high-quality flowers with a good story. We are proud to contribute to this championship as one of the main sponsors for this floral feast. The creativity, drive, and commitment at these competitions are truly remarkable.
Mark August 28 - 31 in your calendar. This is an event you don't want to miss.
I want to be there!
The Royal VBW, in collaboration with the international florists' organisation Florint, has been working on this event for four years. And now it's nearly here!
The World Forum in The Hague provides the perfect setting for this competition, featuring a spectacular multi-day program full of workshops, demonstrations, competition and a dazzling show by European champion Hanneke Frankema.
Floral professionals from all over the world will attend; it promises to be an extraordinary event.
Program
THURSDAY 28 AUGUST 2025
- 2 World Cup Tasks
- Demonstrations by Ahti Lyra, Max Hurtaud and Lizzy Newcombe - Floral Fundamentals
- Workshops by Lizzy Newcombe and Geertje Stienstra - Floral Fundamentals (max 20 persons, separate ticket needed)
- Exhibitors market
- Lots of floral creations (exhibition)
FRIDAY 29 AUGUST 2025
- 2 World Cup Tasks
- Demonstrations by Petra Konrad, Tiffany van Lenten, Harijanto Setiawan and Geertje Steinstra - Floral Fundamentals
- Workshops by Athi Lyra and Nicolaus Peters - Floral Fundamentals (max 20 persons, separate ticket needed)
- Exhibitors market
- Lots of floral creations (exhibition)
SATURDAY 30 AUGUST 2025
DAY PROGRAM:
- 1 World Cup Task
- Demonstrations by Nicolaus Peter and Lisa Palson - Floral Fundamentals
- Workshops by Tiffany van Lenten - Floral Fundamentals
- Exhibitors market
- Lots of floral creations (exhibition)
EVENING PROGRAM:
- Final World Cup Task for Top 10
- Walking-dinner
- (Floral) theatre program featuring the spectacular show GROWTH by Europa Cup 2022 winner Hanneke Frankema
- Prize ceremony
SUNDAY 31 AUGUST 2025
- Consumer day
- Demonstrations and workshops by Floral Fundamentals
- Lots of floral creations (exhibition) including World Cup floral arrangements