rend scout Klaus Wagener: “In times of abundance, where almost everything was possible, the COVID 19 pandemic hit us and slowed down our usual life. Suddenly we had to accept restrictions and show consideration. This was not easy, and over time we realised that the meaning of life was often lost from view - we asked ourselves more often now, what do I really need to be happy? Is ‘less’ sometimes not even ‘more’? We learned to live and consume much more consciously on the side. We suddenly have to be mindful of our fellow human beings, but also of nature, which is now suffering extremely and is threatening to slip out of balance. In the future, sustainability and honesty will play a major role in products and services. Tomorrow's consumers will scrutinise their consumption decisions much more than they have done in the past. This will increasingly shape the communication of companies. Fortunately, the floral and green sector with its nature-oriented assortments has the products of the future in its hands. We should recognise this as an opportunity and take it to the world with a well thought-out concept. The following 10 Floral Trends 2021 are a thematically prepared overview to all those who work in this sector and want to help shape it. I am looking forward to what lies ahead. Let's do this together!”
Klaus Wagener is a man with many professions: designer, trend scout, stylist, teacher, author of books and magazines and CEO + creative director of BLOOM's Medien publishing house. He has a tremendous passion for his work, which radiates from everything he touches.
The Top 10 Floral Trends 2021
1. Sunny Days
Sunny yellow immediately brightens our spirit and it is the ideal mood-maker. Florists can make the sun rise with such room objects. It is quite demanding in terms of craftsmanship, but with the right materials, you can create the perfect design. Craspedia is one of them. These spherical blossoms dry perfectly. Many mini suns radiate permanently from this room installation. This way you can have a sunny day even when the sun is hiding behind the clouds.
Products shown: Craspedia Paintball Pop™, Solidago Carzan Glory, Ornithogalum
2. Relax Zone
Taking a little time out, enjoying a cup of tea and letting our thoughts wander is what beautifully designed retreats at home offer us. Flowers are essential for such retreats and the feminine-looking Clematis in particular is a prime example of beauty. And there are many other flowers that gently caress the soul and have a feel-good effect. Let the flowers do the talking!
Products shown: Clematis Amazing® Tokyo, Clematis Amazing® London, Astrantia Billion Star®, Astrantia Roma®, Campanula Champion Pink, Helleborus Anna's Red, Chasmantium Latifolium Mantis, Polianthes Elle Pink, Limonium Scarlet Diamond
3. Happy Home
The world of flowers is full of colour and in the "Happy Home" trend they dance full of joie de vivre through the space creatively created by florists. They love conviviality and are bursting with vitality. Everything seems very light and informal. It is a cheerful trend theme that fits perfectly into early summer. Let the flowers laugh and they will give us that little bit of happiness in the daily grind of life.
Products shown: Delphinum, Aster Flash, Hypericum Tomato Flair®, Ornithogalum
4. Earth Connected
New life always grows out of Mother Earth. An evolutionary cycle that brings forth an infinite variety. The earth's brown is the perfect background for luminous orange tones. In creative floral design, the materials sometimes nestle up against the basic forms of clay and loam and thus have an earthy effect. In this trend, arrangements full of harmony and humility are created.
Products shown: Gloriosa Superba Simba Fifty Shades, Jatropha Firecracker
5. Mystic Spring
Opposites are charming. Dark mystic tones are actually untypical for spring, but spring 2021 shows polarities. Perhaps it is also due to the "crazy pandemic year", where people were regularly shaken up and had to show a lot of flexibility. In times of crisis, the world becomes creative and one is more daring for new impulses. A little drama is necessary now.
Products shown: Clematis Amazing® Kyiv, Talinum 'Long John', Astrantia Star® of Love, and Scabiosa
6. Respect Nature
Nature is the most precious treasure there is in this world. Unfortunately, we humans do not always treat it with care. Yet our existence depends greatly on the well-being of nature and the plant world. It shows enormous flexibility and diversity, often even appears mysterious. Floral designers are particularly inspired by this and develop expressive green unique pieces in the trendy "botanical style". Allow us to see the green world with more appreciation.
Products shown: Eryngium Supernova Questar®, Dianthus, Clematis Amazing® Kibo
7. New Ikebana
Floral design offers the opportunity to break out of the hectic pace of everyday life and to devote oneself to the creative process of a handcrafted piece. This is the direction in which people are longing nowadays. It is becoming more and more important for us to recharge our batteries and consciously take a time out. The retro trend "New Ikebana" offers exactly that. Far Eastern floral design stands for balance and vitality.
Products shown: Clematis Amazing® Miami, Helleborus Moondance, Chasmanthium Latifolium Mantis, Panicum Heavy Metal
8. Total Whitening
In summer, sunlight floods our rooms and brightens our days. Everything seems pure and fresh. Add white blossoms and the result is a fascinating timelessness reminiscent of dreamlike places like Santorini. A florally decorated home thus offers little oases of escape in everyday life. Here, even the bouquet of flowers is allowed to rise from the vase and take over the room. Light and airy materials underline this character.
Products shown: Clematis Amazing® Vienna, Agapantus Gletsjer, Astrantia Billion Star®, Ornithogalum Milky Way
9. Pure Style
The trend scouts of this world agree: in future, 'less' will be 'more'. Many people are already making their consumption decisions very consciously and want to free themselves from the too much that has often accumulated in an overwhelming way. We only want to own what we really need, but it should also be authentic, honest and absolutely durable - thus more sustainable. Quality in style and workmanship is particularly important.
Products shown: Eryngium Sirius Questar®, Senecio, Miscanthus White Cloud
10. Everlasting Dry
The megatrend "naturalness" has caused dried flowers to celebrate a grand comeback. Extra attention is being paid to materials that can dry up without any complications. The wreath form is very popular and can be played with in many different ways and thematically in all directions. The African sun produces particularly beautiful florals for this trend.
Products shown: Limonium China Summer, Limonium Pina Colada, Miscanthus White Cloud
This trend article is written by trend scout Klaus Wagener.
Photo credits: BLOOM's / Marginpar
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